Clean Drive is a marketing project with the aim of increasing the sale of more energy-efficient and environmentally friendly cars (clean vehicles).
This will be a development where economy and environment go hand in hand!

Bob Buys a new greener car

The automotive sector is facing a lot of
challenges in the coming years:

	New environmental standards
	Increasing fuel prices
	CO2 restrictions for car manufacturers
	New vehicles based on alternative fuels and electric mobility
	Changing expectations of customers
	New retail structures and business models

The aim of the Clean Drive Campaign is to support car dealers, car rental and car leasing companies and similar businesses that recommend cars to customers, to prepare for a greener future