Clean Drive was a marketing project with the aim of increasing the sale of more energy-efficient and environmentally friendly cars (clean vehicles) in Europe, which started in April 2010 and ended in April 2013!
Bob Buys a new greener car – an example of marketing campaign in Clean Drive
The automotive sector is facing a lot of
challenges in the coming years:
New environmental standards
Increasing fuel prices
CO2 restrictions for car manufacturers
New vehicles based on alternative fuels and electric mobility
Changing expectations of customers
New retail structures and business models
The aim of the Clean Drive Campaign was to support car dealers, car rental and car leasing companies and similar businesses that recommend cars to customers, to prepare for a greener future.
Achieved results in Clean Drive in statistics:
102 local car dealers have been involved in the Clean Drive Action.
98 of them are satisfied with the support from the project and its partners.
210 car salesmen have successfully passed the Clean Drive training course and received a certificate.
81 common and 305 individual campaigns have been implemented which have reached almost one million participants (971 524).
By participating car dealers:
- The CO2
emissions from new cars sold has in average decreased from 158 g/km in 2009 to 137 g/km in 2012. This is a decrease with 19 g/km and over 13 percent or 4,5 percent per year.
- The sale of cars emitting under 120 g CO2
/km has tripled from 11,6 percent in 2009 to 33,2 percent in 2012.